Client
Gingerbread

Project
October 2010 Campaign

Overview
Gingerbread is a registered charity that provides
advice and practical support for single parents.

Their vision is “a society in which single parent
families are valued and where they (and their children)
are treated equally and fairly.”

The Brief
To create an eye-catching and effective advertising
campaign to help raise awareness of the help and
advice available to single parents.

Delivered
Mission accomplished via posters, information leaflets,
press ads and a set of postcards all designed using
bold colours and strong impactful typography.