Client
Playtex

Project
Spring/Summer 2012 Style Guide

Overview
Stylish underwear designed for women over 50.

The Brief
To design the Spring/summer style guide whilst
sticking to the existing brand guidelines. They wanted
to show that Playtex is not an old ‘fuddy duddy'
brand but it is stylish and all about comfort.

Delivered
A very clean and simple design as dictated by the
brand guidelines itself. Lots of product information
was made easy to understand with tables and
colour swatches.

Playtex were very happy with this.